The internet and digital marketing industry is one that is very wide and has opportunities for people with specialized skills and those whose online marketing skillset are more general.
About digital marketing industry
In one short phrase, we could say that Digital Marketing is marketing of products and services using digital technologies, online and on mobile phones, plus other digital channels.
Digital marketing techniques comprise search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, marketing campaigns, data-driven marketing, e-commerce marketing, social media marketing (SMM), social media optimization, e-mail direct marketing, display advertising, and are becoming more common in today`s cutting-edge technology.
In fact, digital marketing now expands over non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), and apps. For sure, you know about Android apps on Google Play and Amazon Appstore, iOS apps on App Store, custom-developed apps for individuals and any kind of business.
Digital Marketing evolves. And fast. The methods used yesterday, may have advanced today. There is a high demand for digital marketing related skills but its supply is currently limited.
“When a totally new industry consistently grows at a rate of 30-50%, supply of skills has no chance of keeping pace.”
Let’s take a look at the positive angle though – there hasn’t ever existed a better time to make good use of your digital marketing skillset, and be a part of the movement.
Top skills for digital marketing specialists
1. Ability to gain control of today’s complex digital marketing environment
Present digital agencies are always on the lookout for versatile, creative marketers who are capable of working on a number of aspects, including social media and search engine optimization, even if they aren’t used to working on such projects.
2. Technical skills for this industry
The digital marketing industry does not only need managerial skills, there’s a serious need for technically gifted specialist skills in the industry.
There’s no doubting the fact that specialized skills such as content marketing, PPC, SEO and analytics keep attracting high demand in any country and that importance to overall marketing success cannot be overemphasized.
SEO, for instance, combines many strategies into one and acts as the bedrock for organic traffic (which everyone should make their main traffic). With the growing popularity of social media marketing and the periodic alterations in Google’s search algorithms, every digital marketing tactic must be utilized.
3. Ability to design and follow a mixed strategy
Marketers can no longer adopt a one-approach-fits-all method. For instance – if your aim is to grow organic rankings, a solid content marketing strategy will be needed, and you will need to promote your content through a proven social media strategy. And lastly, paid advertising will be a good foundation for search data collection. It is wise to consider acquiring analytics as a side skill to aid someone`s main career path i.e. PPC, conversion marketing, content, paid marketing.
Digital marketing remains an industry with lots of opportunities, and if you consider the earnings potential and salary packages, you’d be crazy not to jump on the train. See Academic Courses – University.