Digital insights, news, information, and facts
Digital marketing insights
Today, digital planning focuses on user experience across different devices, defining of personas- fictional profiles representing groups of similar people in a target audience to reach people on a more personal level. With a digital plan, you deliver the right messages, offers, and products at the right time.
Make sure your web applications and mobile apps adapt to users devices, while make them personal by using marketing personas and empathy in your digital marketing.
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Give to persona a name, age, family status, show their favorite activities, their personal and professional goals, what makes them anxious, their personalities, their attitudes toward life, and what items they can’t live without. Describe their typical day, when they get up in the morning, how they get to work or school, what kinds of meals they eat, what time they get home, what they do during their free time, what fascinate them.
Finally, ask them how they solve the problem that your service or product is designed to solve. Also, question them what drives them to try a new service or product.
How can you define personas? Get to know your audience via interviews, surveys, and focus groups.
Next, look for patterns, group people together who had similar responses during your surveys and create a fictional audience persona to represent each group.
Traditionally, digital insights provide an understanding of the digital behaviors of a target audience, customer, competitor, or industry. Nowadays, the digital behavior releaves how clients and potential clients connect with brands in their website visits, mobile app use, browsing and shopping, engagement in the content, social media use, smart home and smart buildings use.
Inside your digital marketing plan create a journey map, a path your personas might take as they discover, buy, and use your service or product. All the moments or touchpoints related to when and where your personas would interact with your brand are identified in your journey maps.
The empathy is the ability to understand and share the feelings of another. It could be your way to be above your competition. Therefore, create an empathy map to better recognize the challenges your persona might face when they interact with your services or products. The result is to create better solutions for your audience.
To design an empathy map, place your personas in a hypothetical situation and write how your persona might feel, would say, think, and do, during this situation. Important is also to write what their needs are during the situation and the reasons for those needs. Next, produce ideas and ways your service or product could help your persona with these challenges.
Digital marketing personas can help you to better define your audience and you will ensure your brand is appealing to each and every customer with the right message.
Website
Web apps is the new name for websites [web sites] and these are collections of related web pages. A web application is the digital property you own and can be stored on server, locally or in cloud. Your web app could include and run:
- text and multimedia content such as images, videos, audio
- domain name and hosting service
- on web server locally or in cloud
In short, a web application or website is accessible via a public Internet Protocol (IP) network. This is the internet, a private local area network (LAN), or cloud. Further, the uniform resource locator (URL) identifies the site.
Web applications are digital properties to deliver online content for anyone interested in finding information and buying products. Some examples of web applications are:
- Personal website
- Commercial website
- Government website
- Non-profit organization website
- Blog
Websites have a particular topic or purpose like commerce, entertainment, social networking, news, and education as well.
All publicly accessible web apps collectively form the worldwide web. Private websites, like a company’s website for its employees, is a part of the intranet.
Web pages are the building blocks of websites or web apps. Documents are composed in Hypertext Markup Language (HTML, HTML5). They could incorporate elements from other websites with markup anchors.
Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP). Consequently, this should employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user.
Thus the https feature is a genuine element for a website. Besides, payment processors demand strict security policies.
The user’s application, often a web browser, renders the page content according to its HTML markup instructions on display. Hyperlinking between web pages conveys to the reader the site structure and guides the navigation of the site, which often starts with a home page containing a directory of the site web content. The website structure is equally important.
Some websites require user registration or subscription to access content accordingly.
Examples of subscription websites include many business sites, parts of news websites, academic journal websites, user generated websites, file-sharing websites, message boards, web-based email, social networking websites, websites providing real-time stock market data, as well as sites providing various other services.
End users can access websites on different devices, including desktop and laptop computers, tablet computers, smart TVs, smartphones.
Therefore you should have an adaptive website or web application for any screen. Moreover, you can give attention to mobile apps as well. You have the option to require from us a responsive website and a dedicated mobile app, or a web app, or a mobile app.
Mobile app
Mobile applications are functional on smartphones and other mobile smart devices. These can be downloaded and installed to make a device more versatile.
Why can your mobile app better the user experience
The functionality of mobile devices running the Android operating system, can be extended using ‘apps’. Apps are specialized software designed for people to use their devices for certain additional purposes. Such apps are compiled in the Android-native APK file format which allows redistribution of apps to end-users. Most apps can be distributed through Google’s Play Store (provides the best security for the moment) and alternative software repositories, or app stores. Alternative app stores use the “Unknown Sources” option of Android devices to install APK files directly via the Android Package Manager. Several manufacturers bundle their own app stores, either in addition to the Google Play Store or as a replacement. Examples of app stores for Android operating systems are Samsung Galaxy Store, Amazon Appstore (in future, available to install Android apps on Windows 11), AppGallery, OPPO App Market, VIVO App Store. There are also third-party app stores that do not rely on pre-installation by the manufacturer and are an alternate option for finding Android applications. Apps offered through third-party app stores or websites, created by parties not affiliated with the device or operating system (OS), are also third-party apps.
App Store for iPhone, iPad
Apps can be downloaded on iPhones or iPads, and several can be transferred to Apple smartwatches, Apple TVs.
The App Store is an app marketplace developed and maintained by Apple Inc., for mobile apps on its iOS and iPad OS operating systems. The store allows users to browse and download approved apps developed within Apple’s iOS SDK. Apps can be downloaded on the iPhone, iPod Touch, or iPad, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps.
Wiki
Smart TV technology and software
Prepare your brand for smart TVs. Contact us for a deep digital analysis for your product, service, or brand.
Smart TV technology and software is still evolving. Both- proprietary software and open-source software frameworks are available already. These can run applications, sometimes available via an ‘application store’ digital distribution platform, play over-the-top media services and interactive on-demand media, personalized communications, and have social networking features.
Wiki
Smartwatch app
Apps for smartwatches are actually mobile apps now. Smartwatches have a mobile operating system, GPS, Wi-Fi or Bluetooth connectivity, and mobile applications.
Wear OS by Google is a version of Google’s Android operating system designed for smartwatches and other wearables. Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services.
A smartwatch is a wearable computer in the form of a watch; modern smartwatches provide a local touchscreen interface for daily use, while an associated smartphone app provides management and telemetry, such as long-term biomonitoring. While early models could perform basic tasks, such as calculations, digital time telling, translations, and game-playing, smartwatches released since 2015 have more general functionality closer to smartphones, including mobile apps, a mobile operating system and Wi-Fi/Bluetooth connectivity. Some smartwatches function as portable media players, with FM radio and playback of digital audio and video files via a Bluetooth headset. Some models, called watch phones (or phone watches), have mobile cellular functionality such as making telephone calls.
Wiki
Smartwatches are electronic devices included in the wearable technology category. Wearable technology is any technology that is designed to be used while worn. Common types of wearable technology include smartwatches and smartglasses.
Wearable electronic devices are often close to or on the surface of the skin, where they detect, analyze, and transmit information such as vital signs, and/or ambient data and which allow in some cases immediate biofeedback to the wearer.
Wearable devices such as activity trackers are an example of the Internet of Things. ‘Things’ such as electronics, software, sensors, and connectivity are effectors that enable objects to exchange data through the internet with a manufacturer, operator, and/or other connected devices, without requiring human intervention.
IoT devices
The Internet of things (IoT) describes physical objects or groups of such objects with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other communications networks. Internet of things has been considered a misnomer because devices do not need to be connected to the public internet, they only need to be connected to a network, and be individually addressable.
Smart mobiles, smart refrigerators, smartwatches, smart fire alarms, smart light switches, smart door locks, smart bicycles, medical sensors, fitness trackers, smart security system, home voice controllers, doorbell cams, home robots, are few examples of IoT products.
Read on the latest news from top-notch sources also. AI Artificial Intelligence is the latest trend. In addition, IoT has more and more fans and users.
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